Cross Border Venture Wins ACCENTURE High Potential Award

Oslo, 8 August 2011 – A team of enterprising students from schools in Denmark, Italy and Bulgaria has won the Accenture (NYSE: ACN) 2011 Enterprise without Borders (EwB) High Potential Award.


The award was announced during the 22nd Junior Achievement-Young Enterprise (JA-YE) Europe Company of the Year Competition, hosted by JA-YE Norway in Oslo. 

The winning team developed “In Tour Europe,” a concept of sustainable travel tourism that can be replicated anywhere in the world. The project creates a European network in which each local company focuses on a certain aspect of sustainable tourism.  

The students have been collaborating as part of the JA-YE Europe Enterprise without Borders programme, a secondary school and/or college programme that teaches the value and importance of international trade and the practical skills necessary to do business across borders. A round of judging determined the winner, and one member of each company was invited to Oslo to receive the award on behalf of the group.

“Accenture is focused on helping build skills through our Skills to Succeed corporate citizenship initiative that will, by 2015, provide 250,000 people around the world with the skills to get a job or build a business,” said Nils Overaas, country managing director, Accenture Norway. “Therefore, we are encouraged to see the entrepreneurial and business skills students develop through the Enterprise without Borders program and know these skills will be invaluable to their success in the workplace.”  


“The In Tour Europe team has done exceptionally well. They impressed us with their ability to build effective alliances with European partners. They set a very high standard for other student companies to follow,” explains Caroline Jenner, JA-YE Europe CEO. 

Notes to Editors

JA-YE Enterprise without Borders® is a secondary school and/or college programme that promotes entrepreneurship and teaches international trade and the practical skills necessary to do business across borders. Each Enterprise without Borders site forms a business entity and negotiates a partnership agreement with one or more other sites in other countries. A website is available to help “match“ student companies interested in a joint venture or an import-export business. Students from different countries register and post their offer to participate in the programme and supply information for a “marketplace” where products are on display and trading research can occur. The programme encourages twinning between schools and teachers.

JA-YE Europe ( is Europe’s largest provider of entrepreneurship education programmes, reaching 3.1 million students in 38 countries in 2010. Funded by businesses, institutions, foundations and individuals, JA-YE brings the public and private sectors together to provide young people in primary and secondary schools and early university with high-quality education programmes to teach them about enterprise, entrepreneurship, business and economics in a practical way. The JA-YE Company Programme is recognised by the European Commission Enterprise Directorate General as a ‘Best Practice in Entrepreneurship Education’. JA-YE Europe is the European headquarters for JA Worldwide.

Media Contacts:


Diana Filip
JA-YE Europe 
M: 0032485125969